Signage

Stand at street level facing your center and ask yourself the following:

• Can I see my main sign from the road?
• Is there anything blocking the view of my main sign from all directions?
• Can drivers see my sign from at least 1/4 mile away?
  
• Is my sign simple and clear enough for a driver to understand as they go by?
• Does my building have any signage to support my main street sign?

This seems pretty obvious but at least 50% of the centers I visit have weak street level visibility and branding.

Here are some examples of what I've seen:

• Signs blocked by bushes
• Signs blocked by cars
• Signs that are too low
  
• Signs with letters too small to be seen from a car
• Lighted signs that are not lit
• Broken or faded signs
• Old "event" banners (Now Open, Summer Camp, etc...)

Here are a couple of things to do:

• Take down old banners with dated messaging. "Now Open" is not good if you have been open for 5 years.
  
• Clean all of your existing signs. First impressions are important. Does a dirty sign make you think "great place for my child"?
  
• Replace any broken or faded signs inside and out. I'd rather you have no sign. A missing sign may mean that a new one is on the way. A broken sign says "I don't care."
  
• Move anything that blocks it from all sides. Go do this right now!!!!
  
• Change the message twice a week if you have a sign with removable letters. Drivers like to read things, give them something to think about. Make your sign a "visual destination" every time they drive by.
  
• Make sure your building has at least your name on the front to support your street sign. Don't lose an opportunity to get your name out there!
  
• Make sure your sign is simple enough to be read by someone at "driving speed". A fancy sign may not be a better sign!
  

I know you're thinking "thanks for nothing Mo" but trust me on this one. Street level visibility is step #1 in getting new folks to realize that you exist. If they can't see you, they can't meet and love you!

Better Begins...

To understand where we are going, you need to understand where we came from.

It all began with PureFUN! Juice in 1999, but our roots in the childcare industry go back much further. After owning and operating multiple childcare centers for several years, PureFUN! owners, Todd and Carol Harrison, took their insight and understanding of challenges facing today’s professional childcare provider into the world of service and supply.

There’s no doubt that our juice products were a hit from the start. The delicious taste, the wide variety of flavors and cost-effective pricing programs were certainly big parts of the success. If you listen to our customers, it has always been our excellent service that has helped us stand out from the rest. So we expanded our inventory to include a host of cleaning, food, apparel and paper supplies that are an everyday concern for directors.

The objective is simple... provide the same level of service that Todd and Carol expected as childcare center owners.