Social Media is here to stay, regardless of your personal feelings about the viability of the medium.
This post is the first of a series that looks at social media, the tools and best practices for making it work for you. We'll answer the most common questions:
- What is it?
- How does it work?
- Will it work for childcare?
- How do I do it right?
- If I build it, will they come?
Let's start by defining social media. Here's the definition per Wikipedia:
Social media is content created by people using highly accessible and scalable publishing technologies.
At its most basic sense, social media is a shift in how people discover, read and share news, information and content. It's a fusion of sociology and technology, transforming monologues (one to many) into dialogues (many to many) and is the democratization of information, transforming people from content readers into publishers.
Social media has become extremely popular because it allows people to connect in the online world to form relationships for personal and business. Businesses also refer to social media as user-generated content (UGC) or consumer-generated media (CGM).
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